ABOUT

I believe that the best stories begin outside.

As a (trail) runner, content creator and community builder based in the Austrian Alps, I create authentic content that inspires people to spend more time outdoors, challenge themselves and appreciate the beauty of nature.

My work is built around movement, adventure and meaningful experiences. Whether I'm running mountain trails, organizing community events, exploring new destinations or documenting everyday moments, I aim to create content that feels genuine, inspiring and relatable.

Authenticity is at the core of everything I do. I only collaborate with brands whose products I truly use, trust and naturally integrate into my lifestyle. My audience values honest recommendations, high-quality storytelling and long-term partnerships over one-time advertisements. I don't simply create content—I develop concepts that fit both the brand's vision and my community's interests. From storytelling and photography to event activation and campaign ideas, I focus on creating lasting value for every partner.

My goal is to inspire people to move more, explore more and live more consciously while helping brands communicate their values through authentic, experience-driven storytelling.